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Episode Info:

On this episode of The WHY MARKETING Podcast we sit down with Michelle Edgar, the VP of Brand Marketing at Epic Records to talk about how her career journey came full circle after she decided to follow the music.

We also spend time exploring her passion projects working with The XX Project & Music Unites, and how the music industry has been impacted by the Coronavirus Pandemic. So enjoy the show!

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As an executive in the entertainment business for over a decade, Michelle's expertise and focus is securing partnerships for her artists as VP brand marketing at Epic Records with clients including Travis Scott, Rick Ross, Black Eyed Peas, Wu Tang Clan, Madison Beer and Monsta X. She also secured key sponsors American Express, Shea Moisture, Kering, Morgan Stanley for 2019 Spirit of Life Gala honoring Epic Records Chairman and CEO Sylvia Rhone. 

She formerly was a branding agent at ICM Partners for artists across all genres of music. Her clients included Mary J. Blige, Anderson Paak, Migos, H.E.R., to power women including Bozoma St. John, Debra Lee and Tina Knowles. She has previously worked at FRUKT, KIDinaKORNER, Red Light Management and Warner Bros Records, focusing on strategic partnerships and artist development.  She has worked on campaigns for the likes of Mary J. Blige, Ne-Yo, Estelle, Imagine Dragons, The Black Keys, Skylar Grey, Theophilus London, Gary Clark Jr., Miguel and Josh Groban.

Michelle Edgar founded The XX Project over 8 years ago and has made it part of her everyday life to inspire and empower women in business through this network and platform by providing leading women in business with resources and tools to enhance their lives to propel business forward. The XX Project has curated over 100 events across NY, Los Angeles and San Francisco featuring industry leaders including Soledad O'Brien, Debra Lee, Tina Knowles, Suzanne DePasse, Lavinia Errico and Ty Stiklorius.

She is also the Executive Director of Music Unites, a non-profit funding after-school music education programs to empower youth through music. With programs across New York, Chicago and Los Angeles, Music Unites is focused on its Music-Versity digital series in partnership with the Compton Unified School district over the next few months to help empower students through through this challenging climate.

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