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Episode Info: This week on The WHY MARKETING Podcast I sit down with Neil Etheridge the CMO of DISCO and a 20-year tech industry veteran focused on bringing cloud computing and SaaS solutions to address the legal challenges faced by businesses and firms around the world.During our episode, Neil shared some of the unique B2B marketing challenges he's faced as a CMO, how he stays current with marketing trends & technologies, the importance of doing 'crazy' customer experiments, and how DISCO was able to become the market leader in ediscovery!   Links Associated with episode...Neil Etheridge on LinkedIn: https://www.linkedin.com/in/neiletheridge/Learn about DISCO: https://www.csdisco.com/ 
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