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Episode Info:

Today’s episode is a special one, because I’m talking with my longtime mentor, Dan Kennedy, a marketing 'guru' and champion for small business. I first met Dan in 1996 and initially bought his Magnetic Marketing® system. Since then, I have read every book he has authored, attended countless seminars both in person and via audio, became a member of his Mastermind Group and off-and-on worked with him as a private client. His No BS Newsletter has been my go-to source for information and inspiration for the past 22 years. On this episode we’re discussing the principles found in Dan’s book, No BS Ruthless Management of People and Profits, and its message: Solid People + Structured Programs = Massive Profits In a time when many business owners are having difficulty finding and keeping good people, this message is especially relevant. In this episode we’ll be discussing: How we’ve shifted to an employee-controlled market; The workplace environment that breeds winners; Why ruthless management is actually common sense management; Why structured programs - that everyone follows - are vital to your success; The importance of maintaining a long-term relationship with your customers and 3 metrics to measure the quality of yours. You shouldn’t be struggling in today’s economy - you should be thriving and preparing your business for long-term success through people, processes, customer relationships and sound finances. If you’re not, you’ll want to pay special attention to Dan’s advice in this episode. I would also recommend checking out all of Dan’s books and resources: www.NOBSBooks.com www.NOBSInnerCircle.com For questions, comments, or a strategy session contact us: www.gfourmarketing.com/strategy | (305) 856-8788

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