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Episode Info:

Today’s episode is part one of two from a talk I did at Tom Ferry’s event. Tom Ferry, the CEO and Founder of Ferry International, is a top real estate coach, speaker, bestselling author and show host. He hosts wildly successful events that help people in the industry get a sales, marketing, and operational edge so they can truly succeed. In this section, I launch into the nine things you need to change in order to change your results. In real estate, as in any business, optimization is critical and funnel vision can be deployed to enhance your long-term strategy. The problem is that many businesses operate linearly and tactically – and that tactical thinking is what separates a proprietor from an entrepreneur. Throughout the talk I’ll discuss how to evolve from a two-dimensional to a three-dimensional thinker. I’ll explain how to determine the value of your leads, strengthen your team, build relationships, and align interpretations to propel your business to the next level. So, listen in, take notes, and stay tuned for the release of part two. 00:00 – 04:00 - The role of optimization and funnel vision in real estate 04:00 – 08:00 - The nine drivers: What to change to change your results 08:00 – 12:30 - The truth about tactics, lead value, and entrepreneurship 12:30 – 16:00 - The difference between a 2-D and 3-D thinker and how to build a great team 16:00 – 20:00 - Interpretations and relationships 20:00 – 24:00 - Relational capital and reaching your market 24:00 – 27:00 - A process improvement and optimization example and the 80/20 rule

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