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Episode Info:

Over these next few weeks, we’ve got something for you that’s quite unique and somewhat campy. Jay had the unique experience of being “intellectual eye candy” a few months ago for an unorthodox group called: “The Internet Marketing Party” The concept here is they buy out a massive bar the day before the 5,000-attendee Traffic and Conversion Conference in San Diego. Around 1,200 people pay a few hundred dollars to come — and proceed to drink themselves silly in pre-attendance, celebratory glee. Just prior to the party Jay did a high-level VIP dinner discussion with a dozen very sober, very serious, and very focused internet marketers — it produced deep, original outcomes. So, for this and the next 2 weeks, you get to see the behind-the-scenes build-up where Jay intellectually prepares for the madness to come. In this episode we discuss… •Preemptive positioning and how to establish it •Jay's “divide and conquer” strategy for distinguishing yourself in your market and standing out from the maddening crowd •The Amazon School of Marketing •Branding/telling your story and creation myth to become your market’s champion •And plenty more you’ll love.

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