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Episode Info:

Everything you know about e-commerce is wrong! Now that we have your attention, let's explain. The business model has a reputation that says we need to sell low-cost, low-value items and sell in bulk to make the model work. What's not explored is the opposite position, which is to sell higher priced, more specialty items and sell less. But how does that work? My guest Earnest Epps breaks down this new way to sell online.

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