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Episode Info:

Is virtual fitness a threat to live classes? What do members really want? COE of Wexer Paul Bowman talks all things digital and explains how virtual fitness technology is evolving to offer more personalized experiences to improve brand loyalty and retention. Timestamps 1.00 The current state of virtual fitness 4.00 Where Wexer began 5.50 Do fitness clubs see the value in creating their own original content for virtual? 9.40 How virtual platforms and streaming grow live participation and create new opportunities for fitness professionals 12.25 How virtual technology helps to keep members brand loyal 14.30 Is virtual an opportunity or threat 18.20 The barriers to virtual fitness and resistance from operators 19.07 The future of virtual fitness is a hybrid 20.43 How virtual technology can be used to improve loyalty and retention 23.16 Clubs that succeed with digital have digital teams 27.10 Why virtual will never replace the social experience of live classes 28.56 The myths of virtual fitness 32.58 How virtual creates rock star instructors 34.09 High production value on-demand videos vs ultra-authentic live streaming The Sweatlife podcast is your guide to video and video marketing in the health and fitness industry Sweatlife Films specialises in video and video marketing for the health and fitness industry


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