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Jill woods helps healthcare practices grow their marketing confidence with practical “how to” advice. As a former podiatrist with a background in marketing and PR, Jill is uniquely positioned to help practice owners get to grips with effective marketing strategies. Jill provides FREE marketing advice through her Practice Momentum Facebook Group and has a paid subscription program called The Sombrero Club. Jill’s marketing service for ideas, coaching, and execution. http://www.jillwoods.com/ Join the FREE Practice Momentum Facebook Group for marketing tips and advice https://www.facebook.com/groups/1009080319229084/ Connect with Jill on Linkedin https://www.linkedin.com/in/jillbwoods/?originalSubdomain=uk Practice Momentum on YouTube https://www.youtube.com/user/CrowdConnections/featured **TIMESTAMPS** 1.21 The difference between free and subscription-based content models 3.13 Who is Jill Woods? 4.37 Jill’s Sombrero Club and Facebook group for marketing 5.55 How to collaborate for success 10.05 Why practice owners struggle with digital marketing 11.25 Understanding your target market is essential for effective marketing 13.33 Two ways to identify your perfect customer 16.50 Jill’s beginner’s guide to video 19.42 Jill’s tips for filming videos and creating content ideas 22.46 Create and repurpose content for a simple and successful marketing strategy 26.07 Why restricted organic reach on social media is a good thing 29.00 How to choose the best social media platform for marketing 33.27 What kind of marketing videos work 38.14 Why you shouldn’t delete old videos from YouTube 40.38 How to prioritize the videos you need to create 43.03 Jill’s top tips for YouTube 48.22 Jill’s bullet points checklist for filming videos 49.33 How to end your videos for better engagement 51.02 Don’t be deterred by vanity metrics 53.47 Why Jill uses Linkedin and Instagram for engagement 58.24 Being authentic and creating a brand 1.02.00 How to grab attention with website videos 1.05.43 How to increase your chances of turning an inquiry into a customer 1.08.23 Filtering enquires and picking your clients 1.11.24 Three videos you can make today to launch your video marketing strategy **THE SWEATLIFE PODCAST** The Sweatlife podcast is your guide to video and video marketing in the health and fitness industry Sweatlife Films specialises in video and video marketing for the health and fitness industry www.sweatlife.co.uk

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