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How can you make your printed advertising more effective? Putting in the extra effort to make it easy for your audience to take the next step is the secret to a great printed ad. The action you want your target audience to take is part of a transaction of effort. The harder you make it for them the less likely they'll do it. You need to make it easy for them to find out more and reduce the friction of engagement. The Sweatlife podcast is your guide to video and video marketing in the health and fitness industry Sweatlife Films specialises in video and video marketing for the health and fitness industry www.sweatlife.co.uk

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