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It's getting harder for functional training studios to make their classes stand out because the trend has become mainstream and newsfeeds are full of the same content that all looks the same. Learn how video strategy can help accelerate the customer journey so prospects engage with you on a more emotional level. Earning their attention is becoming more difficult, so when you have it, capitalize on their engagement as quickly as possible to connect with them in a more meaningful way. The Sweatlife podcast is your guide to video and video marketing in the health and fitness industry Sweatlife Films specialises in video and video marketing for the health and fitness industry http://www.sweatlife.co.uk

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