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How is video replacing and enhancing communications to improve retention in the fitness industry? In this episode of the Sweatlife podcast I talk to Paul Bedford from the Retention Guru. You’ll learn how strategic video communications can increase the lifespan of members and whether the growing demand for virtual workouts is a threat or an opportunity for facilities. 3.51 Why short video clips can have a big impact on changing behavior. 7.19 How simple welcome videos can replace emails and improve attendance by overcoming simple objections and difficulties accessing facilities. 12.04 Using video in the member journey can help to overcome common issues and avoid confusion and anxiety that could shorten the member lifespan. 18.25 Should gyms try to control how their staff uses social media video? 25.30 How strategic video communications can increase the lifespan of members and lead them to purchase Personal Training. 35.00 Is the battle for the attention of Gen Z worth fighting? Do large scale operators need to up their game to compete with the boutiques? 42.00 Is the growing demand for virtual workouts and live streaming classes a threat or an opportunity to facilities? 49.01 Why aren’t gyms and facilities creating their own virtual workouts? 53.30 There are 7000 facilities in the UK and the penetration rate is nearly 15%, but what does that mean? 56.37 Is the digital arena the new battleground for retention? For more information on Paul and how he can help retention with your gym or facility visit: http://www.retentionguru.co.uk Be quick to get your tickets for this year's Retention Convention takes place at Austen Court, the home of the Institution of Engineering and Technology (IET) in Central Birmingham, on 19 and 20 May 2016. Visit the website for more information. WATCH THE VIDEO HERE: https://vimeo.com/173400135

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