Stitcher for Podcasts

Get the App Open App
Bummer! You're not a
Stitcher Premium subscriber yet.
Learn More
Start Free Trial
$4.99/Month after free trial

Show Info

Episode Info

Episode Info:

Being able to attract and serve the right audience is crucial to your success in business. But how do you get crystal clear on your ideal customer? In this week’s episode, I talk about the 3 traps that most entrepreneurs fall into. Then I invite my agency’s copywriter, Holly Williams, onto the show to give you 3 quick and easy ways to settle the “ideal client” mystery once and for all.

Subscribe to the Podcast


  Resources Mentioned 

Fill-in-the-blank Signature Statement

Jerry Of The Day

The Blissful Bride

Warby Parker


Tomahawk “Too Much Sauce” Tuesday 1

Tomahwak “Too Much Sauce” Tuesday 2

3 Lessons We Learned From This Episode 
  • Three very clear ways you could be causing your clients to run away from your messaging (2:56-9:35)
  • Practical tips for refining your signature statement so that you can align with your ideal customers in one strong sentence. (25:47-26:38)
  • The ONE surprising technique you can use to sleuth out your audience AND discover a way to position your message as the go-to solution (18:28-21:50)

Connect with Kyle + The Story Engine

Read more »

Discover more stories like this.

Like Stitcher On Facebook


Episode Options

Listen Whenever

Similar Episodes

Related Episodes