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Episode Info:

“I think that retailers need to do two things. One is developing their own private label brand […] and then the other piece is to look at building their own marketplace.” Today’s episode of ‘The State of Commerce Experience’ takes a closer look at the Amazon marketplace, with Kiri Masters, Founder & CEO of Bobsled Marketing and a leading authority on all things Amazon. While building a successful career as a commercial banker at JPMorgan Chase, Kiri launched her first eCommerce business on Amazon. Based on this first-hand experience, Kiri saw a gap in the market and decided to launch Bobsled Marketing, the leading Amazon agency which now helps clients around the world get discovered, bought and loved on Amazon. Alongside running Bobsled, Kiri has a weekly column in Forbes, hosts the ‘Ecommerce Braintrust’ and ‘Amazon For CMOs’ podcasts, and is the author of two books – ‘The Amazon Expansion Plan’ and ‘Amazon For CMOs’. In their conversation, Brian and Kiri discuss: - Whether traditional CPG brands should view Amazon as a threat or an opportunity. - The different ways retailers can tap into the power of Amazon and the one strategy they must adopt to ensure they can compete in today’s climate. - How Covid-19 is impacting supply chains and consumer behavior, what it means for Amazon and what it could mean for your business. Whether you’re only at the early stages with Amazon or you’re already using it and looking to ramp up your ROI, this episode is full of valuable insights and advice to help you master Amazon for your brand. We’d love to get your thoughts on this episode, as well as any recommendations for future guests, so please get in touch at To learn more about Kiri, check out her LinkedIn profile at To learn more about Bobsled Marketing, visit

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