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Episode Info

Episode Info:

My guest for Episode 89 of The Startup Playbook Podcast is Anthony Kennada, the CMO of Gainsight.

Anthony started his career in Business Development where he joined Box as employee number 37. He then took on a senior product manager role at Symantec after their acquisition of Live Office before joining Gainsight as employee number 19 to start the marketing team for the business, where he is now the Chief Marketing Officer of the company.
Gainsight is the world’s leading Customer Success Management platform, helping businesses grow faster by reducing churn, increasing upsell, and driving customer advocacy. Gainsight has been recognized by Forbes as one of the top 100 private cloud companies in the world (2016 & 2017) and by Deloitte as #7 on the Technology Fast 500 (2016), among many other accolades.
To date the company has raised over $150M in VC funding from leading funds such as Battery Ventures, Bain Capital Ventures, Bessemer Venture Partners, Lightspeed Venture Partners, Summit Partners, Salesforce Ventures, Cisco Investments and other top-tier Silicon Valley investors.
I had a lot of fun recording this interview and we covered a range of topics across marketing for startups including:

The compounding value of community
Risk taking for B2B marketers
When startups should build brand
The challenges of building out a new category
Marketing from 1st principles

 

WATCH ON YOUTUBE

PLAYBOOK MEDIA – Growth through Data-Driven Storytelling

THE E-COMMERCE PLAYBOOK

ACCELEPRISE AUSTRALIA

STARTUP PLAYBOOK HUSTLE APPLICATION 

 
Show notes:
- Box
- Nick Mehta
- Symantec
- "Who's fired Up" - Rap song
- Carpool Karaoke - Customer Success edition
- Al Ramadan
- Play Bigger
- Geoffrey Moore
- Aaron Levie 
- Tien Tzuo
- Pulse Conference (Sydney)
- Anthony Kennada (Twitter)
- Anthony Kennada (LinkedIn)

Feedback/ connect/ say hello: 
Rohit@startupplaybook.co
@playbookstartup (Twitter)
@rohitbhargava7 (Twitter – Rohit)
Rohit Bhargava (LinkedIn)

Credits:
Intro music credit to Bensound

Other channels:
Watch the video on Youtube here.
Don’t have iTunes? The podcast is also available on Stitcher & Soundcloud

The post Ep089 – Anthony Kennada (CMO – Gainsight) on marketing from first principles appeared first on Startup Playbook.

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