The Startup Chat with Steli & Hiten
About This Show
Unfiltered insights and actionable advice straight from the trenches of startup and business life by Steli Efti and Hiten Shah, two serial entrepreneurs who've both built multi-million dollar SaaS startups.
Most Recent Episode
260: Account-Based Marketing for Startups - What you should know
3 days ago
In today’s Startup Chat, we talk about account-based marketing and how this function has become increasingly relevant due to the availability of marketing automation tools. It is important to adopt a holistic view and market across the entire organization instead of marketing to individuals. Tune-in and find out how account-based marketing can provide your marketing and sales a framework which can help you sell faster. Time Stamped Show Notes: 00:03 – Today, we are going to talk about account-based marketing 00:45 – The term “account based marketing” is bringing to the surface what people have been doing forever 01:32 – Instead of marketing to individuals, you are marketing to businesses 02:33 – There are often redundancies within an organization as the same instructions are sent out to sales, marketing and product teams 03:04 – Bring a framework to what marketing and sales people have been doing for a long time 03:33 – Adopt a holistic approach which making a sale 03:52 – This holistic approach has been a part of enterprise sales for a long time from a methodology point of view 05:08 – Implementing “account-based marketing” in start-ups 05:45 – You can sell to organizations FASTER 06:00 – Marketing is done by sending out automated emails 06:34 – Instead of mapping the organization as a part of the sales process, map it as a part of both the sales and marketing processes 07:05 – Map out the emails belonging to the same domain and trace who those people are
Episodes of This Show
7 days ago
Rated 5 out of
I simply get more things done after listening
This podcast is a must listen for anyone in a startup. I could not imagine my morning commute without it.
Date published: 2017-05-10