The Startup Chat with Steli & Hiten
About This Show
Unfiltered insights and actionable advice straight from the trenches of startup and business life by Steli Efti and Hiten Shah, two serial entrepreneurs who've both built multi-million dollar SaaS startups.
Most Recent Episode
242: How to Do Marketing AGAINST Your Competition
2 days ago
In today’s episode, Steli and Hiten discuss some tips and tricks for competitive marketing you can use right away. In today’s market, no product is unique—therefore, it’s important to highlight how your product is superior and different from the rest. Knowing which alternative products are being used by your client can also help you specify the ways in which you compete. Tune-in to discover if you should consider setting up an “us versus them” page and why being on review sites helps you influence those potential prospects. Time Stamped Show Notes: 00:04 – Today’s Startup Chat is about doing marketing against your competition 00:50 – A SEO-optimized landing page with a spreadsheet or matrix that shows your tool’s strengths and/or adopting counter PR strategies are some examples of competitive marketing 02:00 – Since there are no unique products in this intensely competitive market, it is imperative to explain to the customer why your product is better 02:23 – Any alternative to your product is competition; so, a SAAS tool can have competing products such as a spreadsheet or business intelligence product 03:08 – A spreadsheet is a generic tool that is competing with many different products 03:38 – Providing a FREE downloadable spreadsheet template enables companies to market products like accounting software 04:33 – The objective of a CRM is to have organized customer data, something that is still being done with spreadsheets on a basic level
Episodes of This Show
6 days ago
Rated 5 out of
I simply get more things done after listening
This podcast is a must listen for anyone in a startup. I could not imagine my morning commute without it.
Date published: 2017-05-10