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Episode Info: Part Three – Using Data to Create an Amazing Customer Experience Series: Getting Paid On-Site and On Time Guest: Marcel Donnelly from Flat Rate NOW   Data has become a significant asset for businesses. We can even say that it has become more valuable than oil. How does this massive statement hold? As data-capturing technologies advance, so do businesses’ opportunities to draw more comprehensive insights from it. Every click and every like leave traces around the Internet. These, in turn, make up an algorithm that companies can analyze. Data capture and analysis enhances business operations and decision-making. Data collection business is vital in coming up with a segmented list of information and customer data acquisition. Customer data allows companies to track consumer behavior to come up with predictive analytics.  In the last installment of Getting Paid On-Site and On Time series, we’re back with Marcel to discuss the importance of data in business. Furthermore, we also talk about how to use data to create an amazing customer experience. If you are interested in collecting data, building a database, you may check these episodes: TSS013 – Building a database with Bollo Empire – [LINK] TSS045 – Building your database – [LINK] TSS148 – Stop Working For Free, Time Is Money – [LINK]   About this podcast, ‘Using Data to Create an Amazing Customer Experience’ Podcast Highlights: 04:21 – The importance and impact of data in business 06:54 – Connecting the dots to leverage data 08:01 – The paradigm of digital marketing 10:43 – Data can steer the ship in the right direction 11:30 – Different income streams 12:18 – The importance of building your asset and database 13:27 – Understanding your costs 15:57 – Communicating with the customer about what’s relevant to them 17:24 – Dominant systems 18:11 – Leveraging your historical data 20:57 – Building rapport with your customer The episode highlights and integrates all the topics from the previous episodes of Getting Paid On-Site and On Time, from upfront pricing to the technologies that improve efficiency, and now, the use of data as a way to create an excellent customer experience. As Marcel said, it’s science and consistency.  Consumer data offers ways to meet customer demands better. With the use of various tools and technology, businesses can collect, organize, and segment these data into use. With access to customer relationship management software, project management tools, and marketing tools, businesses can serve consumers better and provide service that best suits the marketplace. To get to know more about Marcel's next-generation upfront pricing plumbing app, visit Flat Rate NOW....
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