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Episode Info: Alex Altman and Zeke Copic are longtime supporters of Students Helping Honduras. They have been organizing a charity gala each year in NYC called Brick By Brick to benefit SHH. In this episode, we discuss what it takes—step-by-step—to organize a gala that can raise $25,000+ for your favorite nonprofit organization. Show Notes The first thing to do is to understand the audience One of the biggest costs is the event venue They wanted to make sure the cost was as low as possible A friend of Zeke organized a charity casino night but ended up spending way too much for the overhead cost Brick By Brick has gotten the event venue spaces donated Sesame Corporation donated the space in 2016 and 2017 Venues need to be reserved months in ahead They had a leadership council made up of 6 volunteers who had been down to Honduras and were dedicated Alex Altman and Zeke Copic did the first Bricky By Brick without much help It’s hard to hit a broad social network if all the organizers come from the same place The marketing happened mostly via email The invitation email was sent out 30 days before the event. They have done it 60 days in advance in the past They created a Facebook and LinkedIn event Zeke emailed all of his friends directly with a personal note Zeke was obsessed with checking ClassyRead more »

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