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Episode Info

Episode Info:

When people think of you and your music, what do they think of? Well, whatever that is, that’s your brand! What we want, is to design and utilize this idea to build your music business.

This idea should be personal, authentic, and we want to amplify it however we can. If you understand how important this is, then you already know the next step is to click that play button and try and learn as much as you can from C.J. in this week’s episode of the Savvy Musician Show.

Key Points From This Episode:

  • What is branding?
  • Idea-driven branding
  • What differentiates you in the marketplace?
  • The effective marketing strategy
  • Personal branding
  • Brand awareness/engagement/marketing
  • Being authentic


“65% of those surveyed following the Savvy Musician Academy… are solo artists, not actually band members.” - @metalmotivation [0:03:23]

“Branding is not something seen. It’s something that happens first in the mind of the marketplace, in the mind of your potential super fan, when they encounter you and interact with you.” - @metalmotivation [0:06:28]

“It’s not just an issue of who can spend the most money on advertising. It’s an issue of who can most differentiate themselves, which is again, idea-driven branding.” - @metalmotivation [0:08:57]

“The new era of digital marketing is really personal branding.” - @metalmotivation [0:10:54]

“Your personal brand is something that’s already inherent in you.” - @metalmotivation [0:20:38]

Links Mentioned in Today’s Episode:

David Williams’ Facebook Page — The Online Musician 3.0 — Book a Call With Us — The Savvy Musician Inner Circle —

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