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Episode Info

Episode Info:

Imagine selling millions of records only to end up starting from scratch in an entirely new music industry. This is the story of J.R. Richards and our SMA student guest joining C.J. this week. J.R. was the vocalist for the 90s band Dishwalla, which had two Gold and Platinum albums, and also won Billboard Music and ASCAP Awards.

Now as a solo artist with a mainstream sound, C.J and J.R. tackle how to find his audience through other ways than sub-genre targeting. If your music is more mainstream and you are trying to find your audience, this is the episode for you!

Key Points From This Episode:

  • Introduction to J.R. Richards
  • Finding old fans vs. making new fans
  • What is your personal brand?
  • Finding your audience as a mainstream artist
  • Focus through resolve
  • Having an ultimate objective
  • Expanding and targeting key audience demographics
  • Culture-based niche marketing
  • Writing emotionally focused copy
  • The almighty play button
  • Juxtaposition to find new ideas


“It’s one thing to understand everything theoretically, it’s another thing to apply to your own music business, and connect with your fans, and figure out how that monetization needs to work for you.” - @metalmotivation [0:10:10]

“I love the idea of being resolved because resolved means there’s no second guessing, and I don't want to see someone second guess themselves when they need to be marketing.” - @metalmotivation [0:18:43]

“I really don’t care what your logo looks like because for all intents and purposes, the only logo that people are seeing is a profile pic and a blue name.” - @metalmotivation [0:46:11]

“I’m actually excited about going back through the program again just because it’s a lot, and you have to kind of mature with it in order to fully appreciate what's going on. It’s like reading a book twice that you really enjoy. You're going to get a lot out of it the second time around.” - @JRRICHARDS [0:54:28]

Links Mentioned in Today’s Episode:

J. R. Richards Facebook Page — The Online Musician 3.0 — Book a Call With Us — The Savvy Musician Inner Circle —

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