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Episode Info:

This may be the most concise, yet comprehensive, description of where we are in the music industry and what may be the greatest opportunity for artists in the last 25 years.

At the end of the 90s, Napster changed the old music industry with illegal downloading of digitized music, and a few years later, iTunes capitalized on that by now selling downloadable mp3s. And just a few years ago, another shift happened when apps like Pandora and Spotify eliminated the mp3 with music streaming.

All of this represented just more taking advantage of the artist as new companies made bundles while artists got pennies. They’re all just another version of the record labels.

But, the problem the internet created by Napster, iTunes, and Spotify has also now provided artists with a way to finally control their own careers and make the money they always wanted without a record label!

In this special episode, C.J. breaks this down in such as way that you’ll be fired up and ready to go to work on marketing your music. Buckle your seatbelts because you’re in for a ride!

Key Points From This Episode:

  • The impact of the internet and Napster
  • Sad tales from the road
  • Social media is the new music industry
  • Why being discovered doesn’t matter anymore
  • Dialing in your Facebook ads
  • Getting more gigs because of your strong social media presence
  • The super fan system
  • Creating merchandise to sell while having no inventory


“Social media is the single biggest game changer for the music industry since it began.” - @metalmotivation [0:05:01]

“It’s not about potential fans discovering you, it’s about you discovering fans.” - @metalmotivation [0:10:37]

“If you have a musical brand that you can now push out to an audience and you know how to target those people, then you can build an online music business.” - @metalmotivation [0:16:45]

Links Mentioned in Today’s Episode:

The Online Musician 3.0 — Book a Call With Us —

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