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Episode Info:

Whether your work has been affected by the pandemic or not, now is the time to seize this opportunity to improve your online music business! People are still online shopping and with Amazon limiting it’s service, there’s a greater opportunity for you and your business!

In this episode Leah and C.J. discuss what you can be doing right now to expand your fan base and earn more with your online sales. There is so much information and tips they have for you that this is just part 1 of “Making Good Use of Your Isolation.”

Key Points From This Episode:

  • Leah’s booming candle business during the pandemic
  • Focusing on your specialty
  • Synching with your culture and posting more
  • Building your email list organically
  • Creating more YouTube videos
  • The major difference between YouTube and Facebook
  • How YouTube is currently changing
  • Improving your e-commerce store and sales
  • Online shopping has not stopped because of Amazon’s “non-essential” policy

Tweetables:

“I like focusing on the things that you can do, things that are within your grasp, your control.”  - @LEAHthemusic [0:16:12]

“You’re not going to build any followers if you’re not posting anything… You need to understand your culture, because then you know what to post.”  - @LEAHthemusic [0:21:38]

“Focus in on what is the culture you’re trying to build, who are you and also think about what your fans have in common.”  - @LEAHthemusic [0:23:00]

“Because social media enables you to focus in on the culture, and if you can focus in on the culture then you have something more in common than just you and the promotion of your music.”  - @metalmotivation [0:24:03]

“YouTube is a search engine, Facebook is a share engine.”  - @metalmotivation [0:26:40]

“Put yourself in the shoes of someone. What are they actually searching for?”  - @LEAHthemusic [0:31:23]

“When we’re talking about making money in an online music business, Leah, e-commerce plays such a major role.”  - @metalmotivation [0:34:06]

Links Mentioned in Today’s Episode:

The Online Musician 3.0 — https://explodeyourfanbase.com

Ben Stubbs (TOM Student) — https://www.facebook.com/Flamenco4U/ 

Book a Call With Us — http://www.CallSMA.com

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