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Episode Info:

How many musicians have gone viral, or received mass exposure on American Idol or The Voice, and unfortunately still have nothing to show for it? This hoping to get discovered still represents the old model of the music business and will not guarantee your success.

In this episode, Leah and C.J. go over what does work and how you can achieve success by reaching your fans through the internet. We’re not just talking about just getting on Spotify, YouTube, and creating a Facebook artist page to post your next show. Reaching your ideal fans online is more sophisticated than that, and that’s what we’re breaking down in this episode!

Key Points From This Episode:

Billy Corgan’s advice to focus 100% on being an online musician The difference between a valuable metric and vanity metric Getting mass exposure but going nowhere with it Targeting and building custom audiences with Facebook videos The new frontier for musicians Losing the old music world mentality Leah’s ten year prediction TOM 3.0 announcement


“I’m looking forward to my next win because it’s addictive.” - @metalmotivation [0:03:30]

“The internet is just a vehicle for reaching people.” - @metalmotivation [0:08:10]

“I’m going to put all my focus into reaching people through the internet, do my best to build an audience around the world without having left my house.” - @LEAHthemusic [0:10:25]

“Out of 2.5 billion people, your audience isn't there? Are you kidding?” - @LEAHthemusic [0:11:26]

“The new gold rush for musicians is to get out there and start to carve out their little niche. You don't need to be everything to everyone.” - @metalmotivation [0:24:10]

Links Mentioned in Today’s Episode:

The Online Musician 3.0 — Annissa Mlhns (TOM Student) — Book a Call With Us — Inner Circle Membership —

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