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Episode Info

Episode Info:

Savvy Musician Show co-host, C.J. Ortiz, interviews Rob Hulford, another Elite student from the Savvy Musician Academy (SMA). Rob’s music style is self-described as an “Ambient downtempo chilled genre geared towards helping people to unplug.” 

In this interview, Rob explains how SMA helped him discover his true self as an artist, his true audience, and how to communicate with them. Rob shares not only his story but also some helpful advice and insights that will bring you quick results in your own marketing and social media engagement.

Key Points From This Episode:

  • Marketing any style of music
  • Making an investment in yourself
  • The impact of the Elite student group and Coaching
  • Mastering the newsfeed
  • Getting paid for your music
  • Trimming your marketing audience
  • Creative merchandise ideas
  • Writing concise and effective copy
  • Viewing yourself as a business


“Everything I ever did at the outset, that Leah encourages you to do, worked for me, and it grew my business.” - @robhulford [0:08:05]

“What you invest now will pay you dividends later.” - @robhulford [0:10:38]

“It’s the whole experience that’s offered on this course, not just the learning, but the interaction, the one on one, the Facebook group, which is an incredible resource.” - @robhulford [0:13:18]

"Stop the News Feed. Disrupt the News Feed. And it's free advertising, if you can post good content.” - @robhulford [0:17:10]

“I think that we have a right to be paid for what we do.” - @robhulford [0:21:27]

“Reduce your audience size to those who you know will buy your music and you'll find that your cost per ad will just plummet.” - @robhulford [0:29:57]

“You could have great success with half the knowledge that Leah shares in the group, if you just could get over yourself, and put yourself out there.” - @metalmotivation [0:31:10]

“It’s very important for me, to be informed, to have the knowledge that I need to make the right decisions, to not waste time, and to channel my efforts into what’s going to serve my music well for the future, and serve me well financially, as a business owner.” - @robhulford [0:33:27]

Links Mentioned in Today’s Episode:

Book a Call With Us —

The Inner Circle Membership —

Rob Hulford -

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