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Episode Info

Episode Info:

2019 was one of Leah’s busiest years yet with a crowdfunding campaign, launching a new album, and aggressive holiday sales.

In this episode, Leah and C. J. discuss her results and lessons learned from her Black Friday and Cyber Monday sales.

She shares what she spent in ads. She shares what she earned. And she shares the lessons learned and how she’s planning the upcoming year.

Remember, year-end holiday sales always begins now by bringing in new followers and turning them into superfans who are ready to spend money with you by the end of the year. Enjoy this episode!

Key Points From This Episode:

  • Why you shouldn’t feel bad about promoting often.
  • The cynical nature of social media.
  • Leah’s music marketing team.
  • Leah’s holiday sales results.
  • What Leah’s focusing on in 2020.
  • Leah’s warm audience strategy.
  • Leah’s total ad spend.
  • Creating incentives for customers to buy now.
  • Leah’s 5 top-selling products.
  • Should you release an album during the holidays?
  • What Leah did differently this year.
  • Email vs social media ads.


“When it comes to advertising, people need to see it multiple times.” — @LEAHthemusic [0:04:00]

 “My gifts and abilities as a marketer myself, are inspired by someone else’s vision, someone else’s faith, someone else’s success.” — @metalmotivation [0:07:56]

“You have more gifts and abilities than you realize, and it's just a matter of learning the skills to go ahead and put it out there to the world.” — @LEAHthemusic [0:11:13]

“You’re always wanting to replenish that email list.” — @LEAHthemusic [0:19:10]

“So when you’re planning a sale or a campaign, your challenge is to come up with the reason why they should do anything.” — @LEAHthemusic [0:25:14]

Links Mentioned in Today’s Episode:

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