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Episode Info

Episode Info:

In the new era of the music industry, artists are taking control of their music careers through the power of the internet and social media, which means there’s more pressure on the artist to deal with their fans more personally. When you have to open yourself up to the world, how do you handle yourself and the interaction with your audience? How much of your personal life should you share? How accessible should you be? How do you deal with problematic fans? That’s why we’re covering in this episode of the Savvy Musician Show.

Key Points From This Episode:

  • Creating perceived value
  • The importance of intangible qualities
  • How to use culture in your posting
  • Sharing your personal life
  • The 3 P’s of what to share on social media
  • Having personal and business social media accounts
  • Why you shouldn’t use your personal profiles for business
  • Avoiding controversial topics on social media
  • When it makes to be political on your pages
  • Dealing with trolls
  • Toughening yourself up for social media

Tweetables:

“You need to help your fans understand that, that you are a farmer’s market and you’re not Walmart.” — @LEAHthemusic [0:07:40]

“People pay for water, people pay for Starbucks coffee. They could easily make the coffee at home, but people are obviously paying these prices because of a perceived value.” — @metalmotivation [0:08:56]

“I'm going to pay a lawyer more than I pay my landscaper because they just solve different problems, so it’s all in terms of value.” — @metalmotivation [0:11:09]

“I’m one of those introverted extroverts where I want to be out there, I love people, but I also sometimes shy away from the spotlight and I don’t want to be in the spotlight all the time.” — @LEAHthemusic [0:14:50]

“You don’t want to be airing your dirty laundry online, that’s not attractive, nobody wants that and it’s not professional.” — @LEAHthemusic [0:15:32]

“There’s many reasons why you do not want to collect fans on a personal profile.” — @LEAHthemusic [0:19:46]

“You cannot advertise from a personal profile, so you shouldn’t be collecting fans there.” — @LEAHthemusic [0:19:58]

“You have a tremendous opportunity even as an artist to demonstrate leadership.” — @metalmotivation [0:24:32]

Links Mentioned in Today’s Episode:

Nazneen Rahman (Student Spotlight) — https://www.facebook.com/NazneenRahmanMusic/

Hug Your Haters: How to Embrace Complaints and Keep Your Customers by Jay Baer

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