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Episode Info:

In this episode, we go behind the scenes of Leah’s push for publishing and sync licensing her music by interviewing someone who is working intimately for Leah in this process. The results have been eye-opening as our special guest, Jens Hilzensauer, pulls the veil back on what’s going on now with record labels. And because Jens is an experienced digital marketer himself, the conversation gets deep into the cutting edge of what innovative artists like Leah are doing now to achieve levels of success that are challenging the beliefs of record label executives. And because the interview went so long, we’ve decided to break it up into two parts. Believe us, you won’t want to miss this interview!

Key Points From This Episode:

  • The new era of the music industry
  • What European records labels thought of Leah’s success
  • The reality of what A&R people see and sign to a label
  • Why musicians need to take extreme ownership
  • Applying marketing principles to music
  • How effective are labels in their marketing?
  • The power of culture in making sales

Tweetables:

“What good marketing actually is, relationship building. And I think that’s where a lot of labels, and publishing companies still fail.” — @jenshilzensauer [0:19:46]

“But this is what makes social media such a revolutionary element, and a huge key to Leah’s success because you can now go direct to market.” — @metalmotivation [0:28:57]

“You’ll really understand social media when social media disappears, and you realize you’re just talking to people.” — @metalmotivation [0:29:56]

“It’s just simple offline relationship building in an online world. And you can scale it.” — @jenshilzensauer [0:32:26]

Links Mentioned in Today’s Episode:

Jens’ Band “Planet Trompeta” — https://www.facebook.com/planetatrompeta/

Schedule a Call with SMA — http://callsma.com

Rich How (Student Spotlight) — https://www.facebook.com/rich.how

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