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Episode Info:

If you’re not planning and working for a specific, desired outcome, then you’re hoping or wishing for success—and it’s doubtful that you’ll ever achieve it. Just like artists would “hope” that they’d be discovered by a record label, so artists today are hoping they’ll be discovered on Spotify, or they’re hoping their video will go viral on YouTube. What they lack is a plan for success, and the consistent action that creates it. They fall prey to fatalism and wishful thinking. And to pacify their conscience, they engage in “busy work” that doesn’t move the needle in their music business, and this just leads to more self-defeat. In this episode, you’ll experience a challenge to that way of thinking and discover some powerful ways to move into an action-oriented outlook. Enjoy!

Key Points From This Episode:

  • Relationship marketing
  • Planning vs hoping
  • Are you dreaming or planning?
  • Taking massive action
  • Deceiving yourself with “busy work”
  • The remedy to hoping is direct marketing
  • The truth behind standard record contracts
  • The power of conviction

Tweetables:

“The challenge is for you to create more engaging content with your audience, get them involved.” — @metalmotivation [0:04:34]

“People are more hoping that life works out instead of making life work out.” — @metalmotivation [0:06:18]

“A dream without a plan is just a wish.” — @LEAHthemusic [0:07:18]

“You go from imagining and dreaming to planning.” — @LEAHthemusic [0:08:47]

“Don’t think that massive action means it's always 100% you doing everything yourself.” — @LEAHthemusic [0:10:27]

“The less you work, the more you hope things turn out.” — @metalmotivation [0:21:46]

Links Mentioned in Today’s Episode:

“Map Your Music Year Planning Guide” (Freebie) — http://mapyourmusicyear.com.

John Thomas (Student Spotlight) — https://www.facebook.com/JohnAlbertThomasPiano/

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