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Episode Info: As we reach the third and final episode of this powerful 3-part, in-depth series on the success of Leah’s recent crowdfunding campaign, Leah answer’s some of her student’s questions on crowdfunding. Having done a few crowdfunding campaigns during her career, Leah is always pushing the envelope and learning more, and even these three episodes on crowdfunding were not enough to cover everything. This is why being a part of her Elite program is so important for anyone desiring to have a full-time career in music by maximizing their music business through online marketing. Still, Leah goes even deeper in this episode by answering the most important questions she received about crowdfunding. If you haven’t heard the first two episodes, you should listen to those first, and the content of this episode will be far more fruitful for you. Enjoy the discussion! Key Points From This Episode: The difference between Leah’s crowdfunding campaigns. How social media has changed online marketing. The simple things you must focus on. Leah’s method of email marketing. Leah’s method of using surveys. How Leah keeps fans interested throughout her campaign. How Leah writes her email subject lines. How Leah managed her time. The importance of cleaning out your email list. Is there a certain time of year that’s best for crowdfunding? Leah’s “trifecta” for marketing success. Releasing singles. Can you manage a campaign by yourself? How Leah organizes her work. The ins and outs of product bundles. The breakdown of costs vs profits. Tweetables: “This isn’t the time to go after a whole new crowd, it’s the time to advertise to the people who are already following you, and so that’s really important.” — @LEAHthemusic [0:07:47] “My advice is do the simple things. Build your audience, build your email list, learn how to run ads.” — @LEAHthemusic [0:08:18] “I don’t treat surveys as exact data… It is to get a general feeling and sense for what you could potentially do.” — @LEAHthemusic [0:10:53] “You try it and you figure it out, what worked, what didn’t work, and then analyze it after and make it better next time.” — @LEAHthemusic [0:14:04] “You learn a hundred things to do, and a hundred things not to do.” — @MetalMotivation [0:14:10] Links Mentioned in Today’s Episode: Leah’s Crowdfunding Page (Limited time) — FREE Crowdfunding Guide — Call Savvy Musician Academy — Annelise LeCheminant (Student Spotlight) —
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