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Episode Info: In this episode, Leah and C. J. launch in an in-depth 3-part series on crowdfunding taken directly from Leah’s recent successful crowdfunding campaign for her fifth album, Ancient Winter, in which she exceed ALL her revenue goals! And to make this even more challenging, she decided to host the fundraising on her own website instead of using popular fundraising software such as Kickstarter, IndieGoGo, and GoFundMe. Her goal was to raise $50,000 in 30 days—ambitious in and of itself—but she exceeded that amount by over 30% for a whopping $80,000+ in just one month! Even though she’s done crowdfunding campaigns before, she still learned a great deal during this successful campaign. Her first thought was, “I should create a course on this,” but then decided, “No, I’ll share everything on the podcast for free, but it may take a few episodes!” Well, you’re in for a treat, because Leah holds nothing back in this episode. Sit back and enjoy! Key Points From This Episode: Success in crowdfunding is not determined by software or tools. Why Leah chooses to crowdfund her albums. The different approaches to all her crowdfunding campaigns. Why you should try crowdfunding. Being crystal clear on your WHY. Why crowdfunding is better than a record label deal. Leah’s crowdfunding is not begging. It’s pre-orders. Leah’s “three launches” for her albums. How Leah chooses the amount for her crowdfunding goal. Leah’s secret to surveying her fans ahead of the campaign. Warm vs cold audience. The power of creating scarcity and urgency. The key to crowdfunding is knowing how to sell. How Leah inspires her fans to support her. What Leah included in her crowdfunding offers. Tweetables: “It’s very, very important that you are crystal clear on why you are crowdfunding, what the purpose is, where the money is going and what you’re going to do with it.” — @LEAHthemusic [0:07:19] “My goal with crowdfunding like this several months before the album launch, is to launch my album with zero debt and zero anything owing anybody anything.” — @LEAHthemusic [0:08:08] “Typically an album or a record deal with a label is essentially a loan.” — @MetalMotivation [0:08:53] “The majority, like 97% of this campaign, the funds are raised from my warm audience, meaning people who already know me.” — @LEAHthemusic [0:18:02] “I’ve got the skill of copywriting. These are the reasons why it’s successful. It’s not because of the platform.” — @LEAHthemusic [0:18:58] “You don’t need a course on crowdfunding, you need training on how to sell your music.” — @LEAHthemusic [0:26:13] “If you’re going to have a career in music and you can have that career in music, you’re going to have to be the artist and you’re going to have to be the marketer.” — @MetalMotivation [0:46:46] Links Mentioned in Today’s Episode: Leah’s Crowdfunding Page (Limited time) — http://ancientwinter.com FREE Crowdfunding Guide — https:...
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