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Episode Info: In today’s episode, we are talking about what you can do to grow your music career when you are not able to tour. Many musicians are unable to tour for various reasons, such as work, family or other commitments. This inability to tour is a far more common problem among musicians than many of us realize. This does not mean that your music career will not take off because there are many ways to get around the obstacle of not being able to tour. Leah is a prime example of someone, who due to family commitments has never toured, and yet she has still achieved tremendous success. For her, because she has never been able to hit the road, she had to make success happen within her means. Having the internet at your disposal opens as many, arguably more doors than going on tour ever could. There are so many different platforms and ways of reaching out to people than ever before, you simply have to find what works for you. This may sound simple, but it is not an overnight process. It is a long, hard slog that will eventually yield the results you want. You have to define your brand, as well as hone in on your super fan and learn how to speak directly to them. Once you are able to do this, the sky is the limit and you will never need to see the inside of a tour bus, ever! For all this and more, join us today.   Key Points From This Episode: This week’s student spotlight and some lessons to take from it. The Internet is the greatest tool you have if you are unable to tour. What lead Leah to create her first course, The Online Musician. Differentiating your music is the key starting point in launching your music career. Defining your niche gives you the clarity you need to build your brand. Why direct marketing is so important in growing your brand. Proactively engaging on social media extends far beyond posting your next gig. Show fans your vulnerabilities and the real parts of your life, rather than hiding it. Build a community around the culture that surrounds your music. An example of how Leah has tapped into what her fans like. To create passionate super fans, you have to celebrate the same things that they celebrate. Keep what you share within the same theme to maintain brand cohesion. Some things to steer clear of sharing online. Ways to generate money from your music career, if you are not touring. Take advantage of all the platforms and their strengths that are available to you. We are all salespeople in some way or another. Learning how to sell organically should come before working on paid traffic. Effective marketing is about answering providing an answer to a customer’s need. Entertainment and art have always and will always continue to be a fundamental part of life. Create as many opportunities as possible for fans to buy from you.   Tweetables: “The beauty of online marketing, is you're not trying to be commercial. You are trying to find your tribe of fans.” — @LEAHthemusic  [0:17:07] “People buy from those they know, like and ...
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