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Episode Info: Today our episode is going to take on a bit of a different format. We thought it so important to give you a backstage look at how we approach the in-depth aspects of the application of what Leah teaches in the phenomenal Elite Coaching Program. On this episode CJ Ortiz talks about the secret to understanding social media, something all of you can benefit from! Marketing in the music industry has drastically changed over the last two decades and, even if you get signed by a label, you would still have to pull your weight in terms of marketing your music. But, how do you sell your music when people have become so resistant to being sold to? The answer is in making sure that your social media posts are curated for the culture of your audience and that they are organic and personal, blending in with people’s social media feeds. And when you get the hang of it, it will happen without much thought at all, freeing you up to use your creative energy for other purposes. Still unsure about social media or just looking for a quick brush-up course? Be sure to tune in for this one!   Key Points from This Episode: How the changing music industry in demanding a lot more from musicians. Why you don’t have to have everything together, as long as you’re on the way. Intentional pain and what something like a 250-mile-run can teach you about yourself. Why you have to get to know the culture of your audience to get marketing right. How social media has largely replaced the need for the work of a label. The importance of social media posts being organic and personal. You really only understand social media when you don’t have to think about it anymore. Why conventional sales techniques no longer work. Facebook Marketplace and why it appeals to people. How funnels work and build the know, like and trust aspects that you need to sell your music. The stages of onboarding your audience: awareness, interest and commitment. The different ways in which you can raise awareness on social media. And much more!   Tweetables: “You can’t have music that’s great but a website that’s crappy, you can’t have a packaging that looks great and music that sounds terrible.” — CJ Ortiz [0:04:29]   “You’ll really understand this whole social media aspect of marketing when it completely disappears and you are not so preoccupied with it. You are just talking to people, that’s all you’re doing and they don’t want to be sold to.” — CJ Ortiz [0:12:50]   Links Mentioned in Today’s Episode: Superfan System Elite — Savvy Musician Mastermind on Facebook — Savvy Musician Spotify course —
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