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Episode Info:

We follow on from the last episode, where we talked about how to use a Sales Messaging Hierarchy to tailor sales messaging to different industries and buyer roles.

In this episode, we talk you through a super simple framework for creating your own sales messaging, across:

  • The types of organizations you are focusing on

  • The buyer roles within those organizations

  • Challenges your customers are facing

  • End points that your customers are trying to reach

  • How your product aligns

  • Keywords and industry terminology

  • Sector trends and news

We also talk a little bit about The Sales Hub - a content hub packed with free sales templates, tools and resources - over at

Subscribe to the podcast over at:

This podcast is powered by Pinecast.

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