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Episode Info:

In this segment of the Sales Prospector show, we interview Shelagh (shay-luh) Dolan, Head of Content at Business Insider Intelligence. Business Insider Intelligence has a daily B2B email *FREE* and a paid subscription offering. Shelagh is a writer and blogger for Business Insider Intelligence and does website content as well for the platform. We discuss whether B2B companies should be writing blog content focused on their service or product, or whether it should be geared towards a specific industry vertical making you the thought leader or subject matter expert in that vertical. We cover which one may be better for inbound lead generation.We also discuss how they choose technologies or companies to cover in their reporting and their process for doing that.We discuss whether businesses should have their business available on smart speaker devices like ALEXA. We cover some opportunities in the marketplace based on what she sees. We also cover what Shelagh likes to do when not writing content. Find her @ Insider Intelligence info is here:


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