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Episode Info: ey bring to potential clients. Agents who made the pivot away from being the gatekeepers of information to articulating the service they’re offering have been the most successful. The way Colleen and Gibson’s Sotheby’s has addressed lead generation is to help agents connect better with their communities. One example is how her agents are using digital open house tools like spac.io to connect better with potential clients, and foster those relationships. If you’re struggling with lead generation, you need to listen to this week’s episode of The Sales PItch podcast. Connect with people by telling your story As Colleen says, it’s imperative that you are able to tell your story well so that you can connect with potential clients. But the million-dollar question is: How do you do that? It can often be difficult to tell your own story. Colleen recommended a book, Start with Why by Simon Sinek, to help you craft your story. It’s important that you dig into why you do what you do, not just that you’ve been selling real estate for 15 years. Colleen recommends looking through your testimonials and figuring out why people like working with you. There is so much great advice on this episode of the Sales Pitch podcast, from a true leader in the industry. Here’s What You’ll Learn: [0:45] Introduction to Colleen Barry [3:00] What explains Colleen’s meteoric rise [6:45] How to foster a collaborative culture [8:20] Lead generation has changed drastically in the last five years [10:00] How to not sound sales-y [17:20] Telling a better story to clients [21:30] Common roadblocks for agents [27:00] How to get past your insecurities and self-limiting beliefs [30:30] Find the motivation to get past your insecurities [32:10] Have a more productive open house Resources & People Mentioned Start with Why Connect with Colleen Barry Colleen Barry Colleen Barry profile on Gibson’s Sotheby Colleen on Facebook Colleen on LinkedIn Connect With Spacio hello (@) spac.io Subscribe to The Sales Pitch on Apple Podcasts...
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