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Episode Info: like the herd As Melissa tells Eric on this week’s episode of The Sales Pitch podcast, the philosophy makes a lot of sense, but it can be very difficult to adopt. Eric points out that if you don’t have the math down, then essentially you’re just “selling a smile,” like Willy Loman in Death of a Salesman. But if you can speak financial language, if you can tell people “here is how well we do with properties in your range,” then suddenly you’re speaking a concrete language that sellers can understand. This is a really eye-opening episode thanks to Eric’s unique perspective. Here’s What You’ll Learn: [0:55] Who is Eric Shaver? [4:05] What is Eric’s sales philosophy? [5:55] How that philosophy translates to real estate [9:50] How to build relationships or rapport [11:40] It sounds so simple, but where are the speed bumps [15:50] Don’t sound like the herd [18:30] It’s better to sound like a financial person who knows sales, then a salesperson who doesn’t know finances [20:00] What do the top 1% of salespeople do differently? [22:30] Eric’s advice for how to engage quickly at an open house Connect with Eric Shaver Eric Shaver Kensei Partners Connect With Spacio hello (@) ...
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