Fouzul Hameed took his family business and reshaped it, giving it a massive boost in terms of expansion, growth and revenue. Building his business Hameedia, into a renowned lifestyle brand in Sri Lanka. His capability in skillfully blending his passion into a business model has helped him become laser focused on making sure his market gets what it deserves. Having a strong marketing ethos of ‘giving real value for the money the customers pay’, has made his enterprise increase revenue both through repeat business and referrals. We see him as a strategic business builder who has used effective marketing strategies in order to place his business as a preeminent brand in the Sri Lankan menswear industry.