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Episode Info: Helpful links from the episode:Official Press Release from Alpine Software Group (ASG) Acquisition announcement and interview on Search Engine Land  Alpine Software Group   FULL SHOW NOTES[ INTRO music]00:09 Aaron Weiche: Episode 16: Selling GatherUp - Part 1, The Why.00:16 INTRO: Welcome to the SaaS Venture podcast, sharing the adventure of leading and growing a bootstrap SaaS company. Hear the experiences, challenges, wins, and losses shared in each episode. From Aaron Weiche of GatherUp and Darren Shaw of Whitespark. Let's go.00:41 AW: Welcome to the SaaS Venture, I'm Aaron.00:44 Darren Shaw: And I'm Darren.00:45 AW: And we are back in the year of 2020 after finishing off 2019 and catching a little bit of downtime. I know I probably got even more than I normally would with Christmas on a Wednesday, New Year's Day on a Wednesday. It was a nice slow two weeks for me. How about you, Darren? 01:06 DS: Super slow. I touched in a little bit here and there, but I mostly took like a full solid two weeks off over Christmas up until January 2nd, so that was nice. Good little break, spent some time with family, get my mind off work for a while.01:19 AW: It's one of those great... Like you can count on being able to recharge at the end of the year, because everyone wants to do the same thing.01:27 DS: Yeah.[chuckle]01:28 AW: So, email is quiet, phone is quiet, text is quiet.01:32 DS: Wonderful.01:33 AW: I still look forward to it in the last couple of days where it's just like you gotta start getting your mind back in the game and ready to roll, and launch the new year off to a fast start.01:42 DS: Yeah, it took me about a week to ramp up, too. I felt like my first week back, I was a bit sluggish, not firing on all cylinders, but I don't know, back in it now, got lots to do, I'm trying to time block and plan my week, and plan my day, and really get as much done as possible. So, I'm feeling productive now.02:00 AW: You're ready to be the most efficient you for 2020.02:02 DS: Exactly.02:02 AW: Alright, so as we had teased at in our last episode to close out the year, the big news on my side of things is we announced, I think the public announcement was November 14th from our press release, but as of November 1st, 2019 GatherUp was acquired.02:22 DS: It's huge.02:23 AW: Yeah, big news. The finish line you're gunning for, and, yeah, a million different thoughts. And as you and I talked about how best to talk about this, and share things, and just try to put as much out there, I really felt like at least two, and I think we've arrived at now, we're probably gonna do three episodes on this, because there is so much ground to cover.02:49 DS: For sure.02:50 AW: So, and looking at this today, we wanna focus on kind of the why, and almost some of this is pre-sale, and then early once you get an offer, and things like that. And the second episode, we will look at what are all those pieces of that 90-day or 120-day window, whatever the deal timeline look...
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