The Roofer Show |Roofing |Construction|Contracting|Business|Contractor |
About This Show
If you’re a Roofing Contractor looking to grow your
business, make more money, and have more free
time this is the podcast for you. Your host Dave Sullivan has been a successful roofing contractor for over 30 years and he shares
the good, bad, and the ugly of his experience in contracting.
Each week Dave interviews the industry’s top
experts to pull out their best business tips and
strategies that you can use to take your business to
the next level. Get the answers to the questions you have to the
day to day problems you face in the “real world of
construction” from those that have been there and done it.
Whether you have a shop of 1 or 100 there’s something here for you.
Most Recent Episode
46: 5 Marketing Myths Debunked with Mark Harari
2 days ago
Marketing for contractors is constantly changing. What worked yesterday for you may not work today, but so many myths still abound. Today I sit down with home improvement marketing expert Mark Harari and talk about debunking the top 5 marketing myths that may be holding you back from growing your roofing business to its full potential. What you’ll hear in this episode: Mark’s background: 20 years in marketing, 18 of which are in the construction business The value of peer groups and “the power of WE” “Isolation is the enemy of success.” Marketing Myths (and the real Truth): “I can’t email my list more than once a month” Email as often as possible. They want to hear from you if it’s valuable content. “I need to have a super-pretty newsletter template” Build relationships in every email; text-based is best “I need to be #1 in SEO” SEO is constantly changing and you cannot keep up. Focus on putting out consistently valuable information “I need to be on every social media platform” Impossible! Pick 1-2 where your target clients spend their time “A marketing budget and marketing plan are the same” The budget is ONE component of a marketing plan. A good marketing plan is a 40-50 page document Remodeler’s Advantage: Find out more about their Roundtables program, upcoming live events, consulting services, and the podcast, Powertips Unscripted. Resources: Remodelers Advantage Power Tips Unscripted Power Tips Podcast