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Episode Info: Running your business online, at least in part, is no longer optional, but everything you have to do online becomes a time-suck for other things you have to get done. How can you make your job easier and still provide the best experience for your customers? By using tools like HubSpot that help automate and track your everyday tasks and interactions with prospects. On this episode of the ROI Online Podcast, Steve talks with Jesse Pennington of Begin Bound, a HubSpot Solutions Partner, about utilizing tools in your business and how it makes your job easier. Jesse started in web development for HubSpot 10 years ago before starting Begin Bound five years ago now. At Begin Bound, he helps grow businesses and agencies using HubSpot. The reason he’s stuck with HubSpot for so long is because of their culture and their willingness to take feedback and make their products better, a philosophy he uses himself. Jesse is certified through HubSpot in Inbound Marketing, Development, and Begin Bound, and is a Sales Solutions Partner. He thinks tools, in this case, HubSpot, help businesses start the right way: by understanding how they sell, who their customers are, and the ways in which they can automate their processes to save time and money. He doesn’t just talk the talk either, Jesse uses the tools he helps others within his own business.The whole point of a digital presence is to center your business around your customer. Your job is to give your customers what they want and the best way to do that is to keep track of them inside a comprehensive, thorough digital “Central Command” so you can get their attention and awareness and keep it by giving them relevant stuff they’re interested in on a consistent basis. The way you organize your customer relationships is through a tool like HubSpot. That way, your salespeople can access the data that’s been collected, see where that customer is at in the sales process, and even listen to previous phone calls. Essentially, it makes everyone’s jobs easier and your customer’s journey feel safer and more relevant to them. If you’d like to learn more about how HubSpot can help your business, check out Get your copy Steve Brown’s book, The Golden Toilet. Also available on Audible for free when you sign up for a 30-Day Trial Membership!Thinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!Support the show ($stevemfbrown)...
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