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Episode Info: John Jung leads Greensmith Energy Management systems, which has revolutionized energy storage. He helped develop a game changing technology that helps the energy grid run more efficiently and reliably. Although part of many previous venture backed companies, breaking into an established industry like large scale power producers required a different strategy altogether. The product they committed to build plays a high stakes role, where failure means a fire and/or knocking out power to thousands. In this episode John discusses: How to create a product that addresses many different stakeholders  How to break into a heavily concentrated industry How building a machine is different than building software The key to success in a high stakes industry is to assume failure How to build a product that can't be copied overnight How to create a product that can stand up to the toughest scrutiny and testing
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