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Episode Info: Do you sell with a sense of empowering purpose or do you just sell stuff?  Lisa McLoed was a top performer in sales and a rising star. While rising through the ranks, racing to the next promotion, she lost her mother. Although her life had been a rat race to accomplish the American dream, suddenly she saw how many people were profoundly impacted by her mother. She realized that her rapidly growing career in sales was not about making money, it's about having an impact on others. Since then she has helped hundreds of companies and sales people align around a Noble Sales Purpose that helps them transform their company from profit driven into purpose driven. And turn their whole team from employees into true believers. In this episode you'll learn: What separates the top performers in sales from the average is not experience or skils, it’s a sense of purpose The game changing question to ask yourself before every call Why most sales models don’t work in the field The 3 questions that help you craft a noble sales purpose   
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