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Episode Info:

Welcome to The Restaurant Coach Podcast it is the cure for the common restaurant. Today my guest is noted wine expert and founder of the icon Chicago restaurant Bin 36, Brian Duncan. Brian has agreed to take on the list of questions for season two sent in by listeners like you…what I call is the Dirty Dozen.

Connect with Brian:





Website: Go Wine

In closing…

This is how culture works. It starts at the top and flows down.

The choke hold on any restaurant is the mindset of the owner and operators. You are your problems and you are your solution. You can get out of this by making a shift in your mindset. How can you do that? Get a coach or mentor to help you see through the story you keep telling yourself why you cannot have the restaurant you want. It’s not your staff. It’s not the economy. A lot of restaurants are recording record sales and profits this year. If your restaurant or life is not 100% the way you want it then you have to come to terms that It’s you.

You must breakup with the story and marry the truth. The truth will indeed set you free, after it first will really piss you off. If your restaurant is running you, then today is your day to do something about it. Taking control will not be easy when you’ve allowed it to get away from you. It will resist and push back. You will want to give in and go back to the easier way, don’t.

Anything worth fighting for is worth the struggle and discomfort. The most successful restaurant operators are comfortable with being uncomfortable. Tony Robbins says it best, “The quality of your life is in direct proportion to the amount of uncertainty you can comfortably deal with.”

If you are looking for more tools to take your restaurant to the next level, go and stop by The Restaurant Coach Website. Sign up for my FREE 4-Part Course called The Restaurant Success Series. Yes, you heard correct, it’s FREE. I really want to help you get the restaurant you want. The course shows you four keys it takes to run a successful restaurant. If you want more intense results then go to the top of my website and click on the button that says Become A Client. You can fill out a short questionnaire and then you and I will schedule a 1 hour strategic planning session to get you clarity and some real solutions to get the restaurant and life you want. Stop beating your head against the wall in frustration, remember that true insanity is doing the same things over and over and expecting different results. Visit The Restaurant today.

If you have not picked up a copy of my book Your Restaurant Sucks! Embrace the suck. Unleash your restaurant. Become outstanding on Amazon… When would NOW be a good time. There is also little known deal that you can pick up the paperback edition you also get the Kindle edition for FREE! I love to hear from listeners on topics or questions you would like to have my guests on this show answer, so email me at


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