The Real-World Branding Podcast
About This Show
Real-World Branding is a podcast for and about brand and business building hosted by Bill Gullan, President of Finch Brands. Each bi-weekly episode features a fast-paced interview with a brand development practitioner in an interesting category. Guests talk about their careers and the challenges and opportunities associated with their companies and branding today. Real-World Branding is a smart, practical podcast, focused on what it takes to build, run, and grow successful brands in the real world. For show notes and more, visit finchbrands.com/category/podcast/. Finch Brands is a real-world branding agency headquartered in Philadelphia and a premier, boutique branding agency.
Most Recent Episode
Getting Kleer Direction – Dave Monahan, CEO of Kleer
Countless industries are ripe for disruption, and the dental market is no different. Dave Monahan and his team knew there was something to be done but needed clarity to build a successful model. Through a rigorous process of market research and beta testing, they’ve built a brand and platform at Kleer that cuts out the middle man and connects dentists directly with consumers to make dental care accessible and easy for all. If you enjoy our podcast, please subscribe and leave us a rating!
Dave Monahan: And I didn’t know that market, it was a bit a whim to say, “There’s something here, but I’m not quite sure what it is, let’s go dig.”
Bill Gullan: Greetings one and all, this is Real-World Branding, I’m Bill Gullan, president of Finch Brands, a premier boutique branding agency. Big treat today, despite my obvious nasal condition here, and my apologies to our listeners, I seem to have a little bug every time we do this, but that will not diminish the enthusiasm for our guest, Dave Monahan, who’s the CEO of Kleer, which is K-L-E-E-R, and as he’ll tell you a disruptive force, soon to be and already beginning to be a disruptive force in the dental insurance market, and the dental market in general. Connecting dentists who want to think a little bit differently about services and how they’re bundled and delivered, and consumers who are in need or have a desire for a greater level of care, and consistency of care.
So, Dave’s backstory is fascinating in terms of starting on the engineering side of the world with a passion for software and technology, and as his responsibility grew, as he enhanced his education, moving into more general management roles, including a really strong tenure at Microsoft, among other places, and then now moving more into the early state realm with the last business he was part of, which was in the fitness channel, and now with Kleer.
Kleer itself has had an interesting development story, and he’ll take you through all that. Enjoy Dave Monahan.
We’re here in the Wayne PA offices of Kleer, which is K-L-E-E-R, with Dave Monahan, who’s the CEO, thank you for having us.
Dave: Oh, thanks for having me on it.
Bill: And such an interesting business story, not on