The Real-World Branding Podcast
About This Show
Real-World Branding is a podcast for and about brand and business building hosted by Bill Gullan, President of Finch Brands. Each bi-weekly episode features a fast-paced interview with a brand development practitioner in an interesting category. Guests talk about their careers and the challenges and opportunities associated with their companies and branding today. Real-World Branding is a smart, practical podcast, focused on what it takes to build, run, and grow successful brands in the real world. For show notes and more, visit finchbrands.com/category/podcast/. Finch Brands is a real-world branding agency headquartered in Philadelphia and a premier, boutique branding agency.
Most Recent Episode
Small Business Branding – Pia Silva, Partner at Worstofall Design
3 days ago
Pia Silva: Never be different just for the sake of being different. I think that people get confused with that, “Oh, I have to stand out, so let me do this thing,” and that’s why there’s so much inauthenticity milling about.
Bill Gullan: Greetings one and all. This is Real-World Branding. I’m Bill Gullan, president of Finch Brands, a premier boutique branding agency.
And it’s not going to stop me, folks, having a cold here, which you may be able to hear a little bit of the vestiges of. I know that it is of deep concern to our listeners, but I am on the upswings. Been a pretty congested couple of days, but happy to say that things are better in that realm, as well as really excited about today’s guest. Pia Silva is a partner, co-founder, brand strategist, at Worstofall Design, which is a Brooklyn-based design and branding agency that focuses its business on sort of one to three-person services companies, and they do this through really intensive what they call brand-ups, which is a methodology for how to sort of build and plan around brands for companies like that. And it’s a little bit off the beaten path for us.
Pia’s written a book called, “Badass Your Brand”, which is a practical kind of how-to guide for companies like that, for how to think about their own brands and build them. She also writes for Forbes and in other places. She speaks widely for entrepreneurial organizations, and so she’s a visible leader who has a unique perspective on this and a particular focus, and whether you’re the type of business that Pia would traditionally service, the small services firm, or whether you’re not, there are definitely lessons to be drawn from her perspectives in the work that she does.
So enjoy Pia Silva. We are honored to have Pia Silva from Brooklyn join us today.
Pia, thank you so much for your time.
Pia: Thank you so much, Bill. Great to be here.
Bill: It’s our pleasure, and our listeners’ pleasure, too. And your journey and story is a fascinating one, as well as obviously some of the work that you do and beliefs sort of about branding and about this industry that you hold, and we’ll certainly get into that, but maybe a place to start would be a bit of your own story and sort of what has led you to the point where we