The Real-World Branding Podcast
About This Show
Real-World Branding is a podcast for and about brand and business building hosted by Bill Gullan, President of Finch Brands. Each bi-weekly episode features a fast-paced interview with a brand development practitioner in an interesting category. Guests talk about their careers and the challenges and opportunities associated with their companies and branding today. Real-World Branding is a smart, practical podcast, focused on what it takes to build, run, and grow successful brands in the real world. For show notes and more, visit finchbrands.com/category/podcast/. Finch Brands is a real-world branding agency headquartered in Philadelphia and a premier, boutique branding agency.
Most Recent Episode
Interacting with Brands – James Giglio, CEO of MVP Interactive
From virtual and augmented reality to interactive kiosks and beyond, technology has impacted every facet of our lives. The emergence of these platforms present an opportunity for brands to create immersive experiences for consumers. James Giglio and the team at MVP Interactive are leading the way in tech-driven brand experiences. In this episode, James provides his insight into the way technology is changing these brand interactions and how it enables deeper connection with consumers. If you like our podcast, please subscribe and leave us a rating!
James Giglio: This idea of consumer engagement and levering alternative methods to connect with an individual as a brand, it just makes sense.
Bill Gullan: Greetings one and all, this is Real-World Branding. I’m Bill Gullan, President of Finch Brands, a premier boutique branding agency. Happy Thanksgiving. I hope everyone had a terrific holiday of football, and gluttony, and family, and we were dark last week given some deadlines as well as some time off, but we are back with a vengeance and we’re proud to bring you an interview with James Giglio, who is the founder and CEO of MVP Interactive. It’s a great entrepreneurial story, but also a glimpse into the world of consumer engagement.
They call themselves the consumer engagement technology company, but what that means, at least today, is bringing really interactive and fun experiences to sports and other special event venues on behalf of brands. So, that’s Bud Light, that’s a Budweiser, that’s Coca-Cola, Cox Communications, other leading consumer facing brands and whether that’s at a sports venue, like a ballpark or an entertainment venue, MVP Interactive is a pioneer in bringing forth these experiences that really engage and activate consumer interest and connection. Enjoy hearing from James.
Bill: Welcome James Giglio. Did I get that right?
Bill: Nice. You were coaching me. James is the founder and CEO of MVP Interactive. He is with us here at Finch Brands Global HQ. James, we’re honored to have you and thanks for your time.
James: My pleasure. I’m happy to be here.
Bill: As we typically start, I thi