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Getting data isn’t the problem. Making sure it’s accurate and segmented to reach the right person and in the right channel -- that’s a challenge. Tying engagement and sales rates back for source attribution and clear ROI, that’s a real challenge! Most businesses are great at generating data, few are even good at managing it well. Listen to Gary Seitz, VP of Data and Analysis for CTRACdirect, a division of Midwest Direct, explain how his team helps B2B and Non-profit marketing teams, CRM managers and data analysts prep data for mail, email and online advertising campaigns. ... Resources:

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