The Native Podcast
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Inspiring resources for education & youth marketers.Read more »
Most Recent Episode
Nail the social media channel mix with Cosmopolitan Magazine 🍸
4 days ago
·
40 minutes
There are so many social media channels out there these day that we’re spoiled for choice. Also, if we’re not careful about where we focus our efforts and diligent enough to use each channel properly, we’re in danger of spreading ourselves and our brands too thinly and undermining our own work. In short, you’ve got to get the social media channel mix just right. Just like Cosmopolitan Magazine, for example, who have millions of dedicated and loyal fans across their different profiles. Our guest for this episode is Cosmo’s social media manager Lauren Smith, who joins me to offer her wisdom on nailing that potentially difficult mix. We talk about reaching millions of people on Snapchat Discover, about why Facebook is still a vital channel for Cosmo and why their Instagram feed might just contain more memes and #foodporn that would expect. For full show notes for this episode visit the http://thenative.com/120 This episode of The Native Podcast is brought to you by Book your ticket now, and use the code POD10 to get a 10% discount! The Native Podcast is the audio baby of contact form on our website, email hello@thenative.com or get in touch on Twitter where we’re sign up for our excellent weekly newsletter too! Our music is by Broke For Free and is used under Creative Commons and The Native is part ofRead more »
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