We’ve got a question for you - and be honest when you answer. Say you’re online, watching a video and an ad comes up. If that ad gives you the option to skip it, do you? We do - and we're certainly not alone. But, what if that ad was able to really tap into your world and make a connection with you? Would you skip it then? Or, what if it was part of something more immersive? What if, instead of an ad, you were faced with a piece of art? Would you skip art? Our guests on this episode are Inder Phull and Tom Molyneux, co-founders of KRPT, a global network of creators that is all about making art, not ads. Following on from an excellent article Inder wrote for The Native a few weeks ago, we’re continuing the conversation in this episode and digging into the future of advertising. We talk about how brands can meaningfully collaborate with artists, how advertising can change lives and why we need to shift our focus from how many impressions your ad makes, to how many lives your campaign changes. For full show notes for this episode visit the ASDIE, the Annual Summit for Digital Innovation in Education, which takes place in London on Thursday 19 July. The Native - a hub of inspiring resources for education and youth marketers - and is hosted and produced by our editor-in-chief, Dave Musson. Please subscribe to the show wherever you get your podcasts, leave us a rating or review and tell a friend who might be interested in listening too. If you’d like to be a guest on a future episode of The Native podcast I’d love to hear from you! Use the @thenativetweets. Oh, and don’t forget to Natives Group - the World’s Student Marketing Group.