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Episode Info

Episode Info:

Sean Johnson and Dave Naylor talk about the power of persuasion, how to know when the right time is to use it, and why people ultimately believe certain things to be true.


0:44- Intro into persuasion

2:38- Can we actually convince people of things?

4:09- How do we know when we should use persuasion?

6:39- What really causes us to make a decision?

11:02- Understanding the other person's beliefs

14:01- Logic vs. emotion

17:54- Motivational profiles

23:50- How do you tell where someone falls, emotion or logic?

25:25-How to use what you learn about someone to persuade them

27:13- Dave's parenting "window"

33:25- Once we figure out how to persuade someone, where do we go from there

35:41- How do you know when the "window" is open?

42:01- The power of speaking things out loud

43:28-Preservation instinct

47:53- Deep rooted beliefs

52:07- Why delivery matters so much

1:00:03- Concluding thoughts


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