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Episode Info: On this episode of the Channel Mastery podcast, co-produced by Bicycle Retailer & Industry News, I’m honored to pay a big tribute to Ed Zink, the owner of the award-winning specialty bike store, the Mountain Bike Specialists.  Zink, a Durango native and longtime resident, unexpectedly passed away on October 11, 2019 of complications from cardiac arrest. He would have turned 72 on November 13th. He was a founder of Durango’s iconic road race, the Iron Horse Bicycle Classic, which turns 49 in 2020. Ed also was the visionary behind Durango’s hosting of the 1990 World Mountain Bike Championships. Many would say with confidence that Ed Zink put Durango on the global “map” as a global  mountain bike destination. He also was a critical supporter of building, advocating for and protecting Durango’s incredible trail network through Trails 2000, an incredible non-profit organization led today by visionary Mary Monroe-Brown. Ed was an absolute leader as an IBD, but he was also a renaissance man, a great visionary, innovator and icon in the cycling world. Most important, however, is how he viewed community - both in his hometown of Durango, Colo., and in the global cycling community. In this episode, you’ll hear first-hand how Ed based that vision out of his bike shop.  The story of Ed is told by Gaige Sippy of the Mountain Bike Specialists and Ned Overend, renowned mountain bike world champion. Both call Durango home, both have had a life shaped by the bike, and both were mentoried by Ed Zink.  Before the internet and social media, viral videos and online marketing, Ed Zink was able to create world class events and experiences that were open for all who were interested in cycling. He was a pioneer of inclusivity and focusing on the consumer experience. While the Mountain Bike Specialists served and supported the top cycling athletes in the world (and continues to), it’s also equally prioritized riders of every age, ability level and discipline.  This show is also a tribute to the power of the IBD. For five decades, the Mountain Bike Specialists has been the hub for Ed’s vision in cycling and with the outdoor recreation economy. Through his store, Ed supported trail development and advocacy, community development through clean industry, inclusivity of men, women and kids of all walks of life, and a heart-centered approach to building the infrastructure of an incredible region through the bike. This man’s shoes cannot be filled. All we can do is try to live like he did - service to others first.  Through events like the Iron Horse, World Championships and even some cycling time trials that raced through the interiors of Durango’s historic main street shops, one key facet of Zink’s life work was in connecting and building community through cycling. For anyone who knew Ed, they were touched by Ed’s vision. In this show, you’ll get to hear first hand how Ed mentored and impacted both Gaige Sippy and Ned Overend. Ed’s lega...
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