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Episode Info: EPISODE PREVIEW: The outdoor industry JUST went mainstream, and I mean that in the best possible way. We may have thought this happened when the federal government recognized our SIGNIFICANT contribution to the GDP. That was enormous news. Let me just say….this may be BIGGER. The August issue of Outside Magazine dropped yesterday. In it, writer Mya Frazier and executive editor Michael Roberts investigate how Amazon is changing the outdoor market. Today, I interview Michael Roberts about the process, what was learned, and how only fools will predict what’s going to happen. The reason this is so huge is because Outside is speaking directly to our consumers. It is one of the biggest and most influential media outlets in our markets, and it’s shining a light on how our customers research and buy their gear. This is a must-read article and (I hope) a must-hear podcast. GUEST PROFILE: Michael Roberts is an executive editor of Outside Magazine and the host of the Outside Podcast, Adventures in Audio.Read more »

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