About This Show
Channel Mastery is a podcast from Verde Strategy designed to teach business owners how to excel across multiple platforms. Our mission is to see our listeners not only achieve the growth they want, but also to maintain their success and resiliency in our world’s constantly changing retail landscapes. If you’re a business owner, especially in the outdoor industry, looking for the best way to connect, serve, and sell to today’s consumers then this podcast is what you need. Subscribe today!
Most Recent Episode
44: The Art of Channel Reinvention with Sarah Lockwood of College Outside
4 days ago
For the full show notes and resources, go to www.channelmastery.com/44 EPISODE PREVIEW: Hook ‘em while they’re young…on the outdoors, of course! Outdoor recreation clubs have long had a presence on most college campuses, and they are crucial to building a lifelong appreciation of outdoor adventure and experiences. Their influence is only growing as formal outdoor recreation majors are cropping up around the country. On today’s episode, I speak with Sarah Lockwood, the founder and CEO of College Outside. She has revolutionized the gear/outdoor rec program relationship. Her organization works with colleges and outdoor brands to get the schools the gear they need, and to help brands connect with this crucial age group. Talk about multichannel MASTER?!? College Outside is effectively leveraging sales reps, email marketing, content, DTC, pro deals, reviews and testimonials, experiences and events, and social media prowess to engage 18-23 year olds and develop a love for outdoor adventure. GUEST PROFILE:Sarah Lockwood is the founder and CEO of College Outside. The business supports and provides resources to over 150+ collegiate outing clubs and outdoor education programs. College Outside gives students the hands-on tools they need for outdoor adventure and experiences. The members-only online retail site connects dozens of outdoor industry brands with the next generation of outdoorsmen and women.