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Episode Info: Chris Blair is the Head of Sales for North America at Jampp and an expert in mobile programmatic advertising. We talked about: · Reaching an audience outside of Facebook and Google · CPM/CPC/CPI/CPE - Pros and cons of different buying models · Incrementality and multitouch attribution · How to find the right number of partners to work with · Predictions for 2018 Find Chris on LinkedIn at: https://www.linkedin.com/in/chris-blair-3245a343/
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